Marc I. Tillman

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Design of Customer Loyalty Surveys

19th January 2012
Periodic measurement of customer loyalty can be an excellent way to gauge the success or failure of ongoing customer relationship management. Typically, online customer loyalty surveys are administered as part of a program of client satisfaction surveys.... Read >

Online Market Research Surveys - - Survey Length

30th July 2009
One of the more important aspects of designing online market research surveys is the length of the survey. Survey length should be discussed at the beginning of the survey process as the time it takes for respondents to complete the survey can impact samp... Read >